Test marketing studies are research designed to evaluate existing or new products and brands for consumer feedback of acceptance, changes suggested and complete marketing programs in a live retail setting.

Test marketing in a free air environment such as an in door or out door event that reflects the new product or brand use will deliver excellent results.

Test marketing in a controlled store environment typically evaluate changes to established products and brands or new products and brands.

Test marketing via telephone generally represents services of the consumer accepting delivery of a product or brand and willing to reply with their comments.

Test marketing via U.S. Mail generally represents new product development comparing existing products and brands to new product or brand ideas.

Test marketing via email is a broad avenue in reaching all test marketing demographics.

Do It Yourself
You developed your hard product or service, so by you demonstrating it to potential consumers will only cost you time. Test marketing a prototype that reflects the quality of the product to be sold is what you can do. The market related consumers will give opinions of changes needed, saving you unnecessary tooling cost to your hard product or to the services provided.

Interested Vendors
Delivering your hard product or services you provide under an “Agreement” to established related venders for test marketing, will deliver results free of costs. Providing the results or positive, in most cases, they will buy you out or exclusive licenses what you have.

Test Marketing Firms
Contracting with a test marketing firm is costly but it gets results.