Advertising
Cold calling potential customers is when you telephone them via live operator or by a recorded message introducing your product or service.

By mailing potential customers flyers, post cards or information packages via US mail.

Advertising in trade publications, magazines that relate to the customer base you are seeking or advertising in a general publication such as news papers.

Advertising on an automobile or van, this mobile form of advertising is a very cost effective way of marketing.

Advertising on apparel: caps, shirts etc.

Advertising on consumer product goods: pins, coffee cups etc.

Advertising on bus benches.

Advertising on highway billboards.

Advertising on aerial flying billboards.

Email marketing is a software program to help companies increase sales and extend brand awareness via electronic communications, sending and tracking emails.

Database marketing is direct marketing that allows companies to personalize communication to its recipients using a web-based database. Essentially, database marketing describes companies that capture information off of a web site into a database and use it to more intelligently market to its customers and prospects

Advertising and marketing with a web site is essential in today’s market place.

Radio: am, fm or sidelight radio.

TV: a three minute or thirty minute info commercial or a thirty second public television commercial and advertising on a cable channel that targets your customer base.

Do It Yourself
Providing you have a good understanding of marketing your own product or services and capable of advertisement layouts, graphics and reaching your target markets, do it, it’s free.

Marketing Agents & Firm
Contracting with a marketing agent or marketing firm is costly but it gets results.